Competitive Intelligence Workflow: The Self-Service Continuum from Ad Hoc Research to Environmental

Ryan Jacobean has two missions in life as competitive intelligence (CI) director of a multinational financial services company. Monitor the competition for changes in direction. And fulfill the immediate needs of his superiors and customers when they ask for specific competitive data. The trouble he’s having is controlling the flow of competitive information through the organization - my suggestion is that, he shouldn’t try to “control” it, rather provide a guiding hand in how to use it more effectively. With many users demanding more immediate attention for simpler forms of CI, he’s begun migrating many of the “news” elements of competitive research (newsfeed, broadcast of key events in the industry, etc.) off of the paper he’s accustomed to and onto the intranet for delivery. “Moving to intranet delivery with our KM system gives users a customized, self-service CI feed buffet-style”, he says. “But we still provide competitive analysis on project requests.”
See Competitive Intelligence Workflow for more.

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